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Business Video Marketing: Can Your Business Afford to Miss Out?

The explosion in Internet marketing boils down to one significant point – the Internet has provided video advertising opportunities that businesses could previously only dream of. In the modern business world, video streaming and sharing have made it possible for anyone to reach a global audience in seconds. This monumental amount of power turns everyday browsers into engaged and enthralled potential customers, and modern production methods have made corporate video marketing affordable, attention-grabbing, and best of all within reach of businesses of all sizes.

Video marketing is all about unlocking the global potential of a company. The most important factor to consider with corporate video production is that the content needs to be memorable, eye-catching, and effective. Paying close attention to the content will prevent a target audience from moving on before the message within the business video has been put across. Video is the way forward for businesses as well as the utmost power of video marketing. Promotional corporate video is vital for getting a marketing message seen by as many people as possible, and as a result all marketers must get a plan in place to develop their own video content.

Unfortunately, it isn’t always quite as straightforward as simply making a promotional video and getting it uploaded online. One major stumbling block for businesses that desire to have an online video presence is sometimes a lack of available content.

With the right corporate video producer in place, that vital gap can be bridged between having a few ideas on paper and getting a masterpiece corporate video online for the whole world to enjoy.

If the success of video for online marketing needs explaining further, there is a simple statistic that was made popular by the Harvard Business Review. According to their research, people remember 20% of what they hear and 30% of what they see. Yet by ‘hearing’ and ‘seeing’ the same content at the same time, it is likely that the audience will retain 70% of the information that is being communicated – which fits in perfectly with the very nature of video marketing. The power of the human brain to process and retain information should never be underestimated. We can process multimedia-rich content 60,000 times faster than plain text, and this is another reason why businesses should ignore video marketing at their peril! (3M Corporation / Nabisco)

Studies and statistics are all very well, but businesses must consider what corporate video is truly capable of. Software products can be showcased with screenshots and walkthroughs, and physical items can be demonstrated to show off their best qualities in real time through promotional video. This live action can be combined with brief text labels to really leave an impression upon the viewer, and catchy onscreen graphics and an appropriate soundtrack apply the finishing touches to create a polished and effective advertisement. Each piece of content can be filmed and published to suit the client base of any business, and it can be as formal or friendly as the product that it represents – this video is then visible on millions of devices within seconds.

9 Reasons Why You Need to Apply “Lean” Thinking to Your Sales and Marketing Process

“It’s just the way things are done around here.” This may be the most costly thought process of all time, and unfortunately a lot of companies live by it.

Are there inefficiencies in your Sales & Marketing processes today? These inefficiencies are costing YOUR Company money. Because they are hidden costs that do not reveal themselves in your financial statements, they are continuing to do harm to your business.

As “Lean” is really tied to removing costly inefficiencies, it applies to all aspects of business – YOUR Company’s Sales & Marketing effort included.

If YOUR Company’s sales and marketing program contains “non-value added” aspects, your potential for gaining additional market share is suffering because these activities are costing you money. You are either

passing these costs on to your customer by increasing your sell price, absorbing these costs and reducing your profitability, or suffering from doing a combination of both.

In any of these scenarios, YOUR Company’s ability to win incremental business is being compromised, but also your CURRENT business is not as profitable as it could be.

Too many companies, whether they are manufacturers or distributors, are spending time and money repeating sales and marketing steps that are unnecessary to help them grow their sales profitably.

To determine if you need to implement “Lean” practices into your Sales & Marketing process, see if any of these 9 questions apply to your business.

1. Does YOUR Company have a “Sales Process” that is as effective as it could be, or is your sales team not advancing sales opportunities through the pipeline?

2. Does YOUR Company advertise in a way that reaches your desired customer and is producing a good ROI, or are you spending money on the hope that your desired customer will see it?

3. Does YOUR Company have an authoritative and educational website that is working for you as a sales tool, or is it just another website?

4. Does YOUR Company implement price increases efficiently and timely, or does the process take too long?

5. Does YOUR Company generate qualified sales leads and follow up on them to secure new business, or do you treat all leads equally?

6. Does YOUR Company appropriately segment your marketing initiatives, creating communications that “speak” directly to the desired customer or do you take the same approach to reach all potential customers?

7. Does YOUR Company have sales aid information that is organized and readily accessible for your sales team, or are they having to search in multiple places for that, including contacting your Customer Service?

8. Does YOUR Company effectively and consistently on-board new hire sales and marketing personnel, or is the approach inconsistent, resulting in a missed opportunity to instill your corporate strategy from the outset?

9. Does YOUR Company introduce products to the market timely and powerfully, or are you missing out on the great opportunity to draw attention to your brand?

All of the above are areas where inefficiencies can become common practice and hurt your top and bottom lines.

“Lean” thinking – it’s not JUST for manufacturing!

The Most Effective B2B Sales and Marketing Strategies?

Taking advantage of business-to-business (B2B) sales opportunities is important to the bottom line for a growing number of companies. With a lingering recession and high unemployment figures in the background, businesses of all sizes are allocating additional time and resources to their B2B communication activities. This marketing approach can be even more effective by adding two common-sense strategies:

  • Improved B2B Negotiations
  • Improved Business Writing

However, many companies overlook these prudent steps in their rush to make a sale.

Negotiating Delivery Terms and Prices

While many business owners dislike negotiating, the negotiation process should not be overlooked during the B2B sales cycle. “Everything is negotiable” can be a helpful reminder to negotiate the best financial terms even when a customer appears unwilling to be flexible.

In addition to applying this strategy to a pending sale, companies should be equally attentive to the value of negotiating when buying from a supplier. As noted by Roger Dawson, “You will never make more money than when you are negotiating.”

Improving the Bottom Line for Business Writing

Most business executives are eagerly searching for a more effective way to tap into the world of internet sales and marketing. In many cases, the most straightforward approach to do this is to improve the quality of online business writing. Why? Here are two inescapable reasons:

  • Google and other search engines are increasingly becoming more discriminating about what passes muster in search algorithms.
  • Business customers frequently use a company’s written message as a proxy for judging the overall excellence of a business enterprise.

A high percentage of contemporary online business publishing content was produced at the whopping expense of one to five cents per word by some thrifty business buyers observing a “lowest bidder” mentality. Should business owners really expect this approach to put their best foot forward for either smart search engines or smart customers?

The Bottom Line Keeps Moving

The power of search engines to influence internet users is still evolving. The roles of keywords, images and unique text in search algorithms are changing. What worked 10 years ago is not necessarily a viable strategy today.

The costs of operating any business are subject to constant review. Business writing clients regularly attempt to improve the bottom line with improved efficiencies for writing expenditures. Marketing and public relations are not immune from budget cuts. Business writing costs must be scrutinized along with all labor expenses. Persuasive business writing increasingly needs to be cost-effective as well.

However, common sense suggests that there are practical limits to what B2B marketing can achieve when too much attention is devoted to keeping business writing expenses throttled at prices that preclude consistent quality. What does anyone realistically hope to achieve when attempting to buy a high-quality commodity for between a penny and a nickel per word? Of course, discerning search engines and customers will not be fooled – and will often punish companies that try to sacrifice quality at the expense of unsuspecting clients.

The Need for Expert Solutions: Business Negotiating and Business Writing

The increased value of expert solutions poses a serious challenge for businesses everywhere. The working definitions of expertise are a moving target – but are qualified expert negotiators and writers likely to be consistently available at the same price as unqualified personnel?

The jury is still out on the impact of social media, but popularity appears to be an inadequate proxy for either writing or negotiating expertise. The importance of internet visitors and keyword density has been superseded by a need to supply specialized answers and help. This quality shift deserves applause by everyone in the internet and B2B community.

Where To Invest Money Online – Learn About Great Places To Invest!

Investing online can be an excellent way to earn money, and where and how you invest can make a huge difference in how much profit you earn! For years people have known that investing is one of the top ways to earn money, whether you’re starting with a little or a lot. Since the huge rise in popularity of investing online over the last couple of years, many places have gotten a lot more popular as well as profitable as ways to invest.

Today, our investment and finance experts are going to talk about some great ways to invest online!

IRA Accounts

One of the top ways to invest and earn steady and consistent, yet very profitable returns is an IRA account. An IRA account has long been a great way to invest and earn more money, however some IRA investment accounts charge fees to get started or they make you start with a larger sum of money to get started in the IRA account.

It’s key to choose an IRA account that doesn’t have any fees and also an IRA account that lets you get started with a little or a lot, so that you can maximize your profit and earn money either way!

Forex Trading

Forex trading has long been a great way to invest and, since FX trading became really popular on the interest, has grown very quickly in popularity. With an average daily turnover of around $1.3 trillion, there’s definitely a lot of money to be made in Forex. Forex trading can be risky, and unless you’re an expert trader it’s great to have a Forex trading system that can really help you profit in Forex!

Investing In Peer To Peer Lending Networks

One of the fastest growing ways to invest online is through peer to peer lending networks. Peer to peer lending networks let people invest in loans online and offer steady, consistent as well as very profitable returns. You can diversify your investments between different types of loans in these accounts as well!

Person to person loans are quickly becoming one of the top ways to invest and have a great profit potential whether people start out investing with a little or a lot!

One of the keys to earning money investing is to diversify your investments, this can provide you with more stability, consistency as well as profit and allow you to earn more consistently in the marketplace!

Where To Invest Money – Learn More About Some Great Places To Invest Money!

Investing has long been one of the top ways to earn money and to make your money grow. Whether you’re starting out with a little or a lot, you can earn a lot of money investing and really maximize your profits by choosing the best types of investments that are available and diversifying them.

Today, our investment experts are going to talk about some great places and ways to invest!

Stocks

One of the longstanding ways to invest is in stocks. While years ago this used to be one of the most popular as well as profitable ways to invest, there have been many new ways of investing that have really beaten out stocks as one of the top ways to invest.

Stocks can definitely still be very profitable though and, although they may be risky, there’s a lot of money to be made trading in the stock market and trading stocks can be more consistent than other types of investments.

Forex Trading

One of the ways to invest that is very quickly growing in popularity is Forex trading, Forex trading, or currency trading, offers a massive market for investors to get into. With an average daily turnover of around $1.3 Trillion per day, there’s definitely a lot of money to be in the Forex trading market.

Forex trading can be very risky though, and unless you’re an expert and experienced trader, having a great Forex trading system on your side while trading Forex is key to your success.

IRA Investments

IRA accounts have long been a consistent, stable and profitable way for people to invest. Even with only a little experience, an IRA investment account can be a very profitable way for someone to earn money and really be able to maximize their profits over the long term.

There are stories of people putting some money in IRA accounts, forgetting about it for a couple years and coming back to see a lot more in their account from their investment. An IRA account is a great way to invest over the long term as well because returns are generally more consistent than many other investments and therefore it offers a great way for people to invest money and see a nice, consistent and stable return.

The best way to invest is to invest using multiple methods in order to diversify your investments and hopefully maximize stability as well as profit potential!